Is your company predominantly “doing” (e.g.Which key activities do you need to perform to deliver your value proposition to your customers?.Are these resources easier to access for you than for others? Do you have preferential access / rights on them? E.g.How scarce are these resources? How easy or difficult to replicate are they?.What key resources do you require to deliver the value proposition to your customers? These include human, financial, physical and intellectual resources.How are the expectations of your customers changing and how are they impacting your pricing and revenue streams?. How much does each revenue stream contribute to overall revenues? i.e.For what do they currently pay? How are they currently paying? How would they prefer to pay?.For what value are your customers really willing to pay?.How effective / efficient is it to maintain this type of relationship for you?.How often do you engage with them? How much do you help them pre and post sale?.Do you interact with all customers more or less in the same way? Or the level of interaction is differentiated by type of customers?.What type of relationship do you have with your customers?.Through which channels are your customers expecting to be reached? Are their preferences changing with regards to channels?.Which channel work best for effectiveness and cost?.How do you deliver the value proposition to your customers? Directly or via third parties?.What value do you deliver to your customers? Which one of the customer’s problems are you helping to solve? Which customer needs are you satisfying? What bundles of products and services are you offering to the different Customer Segments to address these needs?.Who are you creating value for? Who are your most important customers? What do they need? Are these needs similar or there are material differences among different segments of customers? What do they like or dislike? How large is the market you are trying to address?.The questions below are indicative of the level of detail at which you need to conduct the review and discussion within your organization. The Business Model Canvas creation or review is conducted in the following order. Financial viability comprises Cost Structure and Revenue streams.īelow an image of the Business Model Canvas template.Ī 9 steps approach to create the Business Model Canvas.Infrastructure comprises the Key Partners, the Key Activities performed and the Key resources used.Offering covers the Value Proposition of the company to its customers (and stakeholders).Customer comprises Customer segments, Channels and Customer Relationship.The Business Model Canvas comprises 9 building blocks organized in 4 main areas: customer, offering, infrastructure and financial viability. The business model canvas was developed by Alexander Osterwalder during its PhD work at the University of Lausanne. allows to create a list of possible alternatives to the current business model and to assess them, before choosing the best one for implementation.helps identify opportunities to improve the current business model.summarizes its most important components, so that they can be better understood and its interdependencies can also be visualized.The Business Model Canvas is a simplified one-page representation of the business model that: What is a Business Model and what is the “Canvas” of a Business Model?Ī business model describes how an organization creates, delivers and captures value and therefore it is ultimately profitable and viable for its shareholders.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |